# Advertising-analysis **Repository Path**: study-space-workspace/Advertising-analysis ## Basic Information - **Project Name**: Advertising-analysis - **Description**: No description available - **Primary Language**: Java - **License**: Not specified - **Default Branch**: main - **Homepage**: None - **GVP Project**: No ## Statistics - **Stars**: 0 - **Forks**: 0 - **Created**: 2022-05-09 - **Last Updated**: 2023-02-25 ## Categories & Tags **Categories**: Uncategorized **Tags**: None ## README The Old Biddy User Manual 1. Loading Data Upon starting the program you will be greeted with the welcome page, where you will be given the choice to load data from files or from a folder. First you need to agree to the terms and conditions which can be found on our website https://oldbiddy.co.uk/terms-conditions. 1.1. Loading Files To load files you will need to select ‘Load Files’ which will open a file explorer, you should navigate to your files. There should be exactly 3 files to input, once selected and click open at which point the program will attempt to load your data. 1.2. Loading a Folder To load a folder you will need to select ‘Load Folder’ which will open a file explorer, you should navigate to your folder containing the data and click open at which point the program will attempt to load your data. 1.3. Common Error Messages and Bugs Error Message Solution Please accept terms and conditions prior to trying to load folders. After having read and agreed with our terms and conditions, please click on the respective button to confirm having done so in order to access the application. Please select exactly three files. Ensure you select all 3 log files when attempting to load files. 2. Viewing Data Once you have loaded your data you will be shown the data viewing tools, which will allow you to view various metrics in 3 different formats. Overview Graph Histogram This will display an overview of your campaign. This will display a variety of metrics later explained in the how to filter section. This will display the click cost distribution metric. 2.1. Tabs We can use tabs to display and compare different types of data. To open a new tab click the plus button, on the tab bar. This will display the new tab selection options, where we can select the tab type we want (view section 2, to see tab types). Upon selecting an option a new tab of that type will open. To close a tab click the close button, on the tab bar to the right of the tab you wish to close. 2.2. How to Filter We can use filters to change what data gets displayed. Filter Type Description Metric This will appear on the graph tab, and will allow you to pick a metric. Date Period This will appear on the graph and histogram tabs, and will allow you to pick a date period to display data from. Bounce Definition This will appear on the overview and graph tabs, and will allow you to define what constitutes a visit or page bounce. Visit bounce: Detects if a user visits the website for a short time, in seconds. Page bounce: Detects when a small number of pages on the website are viewed. Time Granularity This will appear on graph and histogram tabs, and will allow you to select the granularity of your data from hour, day, month and year. Segment This will appear on all the tabs, and will allow you to filter gender, age and income of users. Context This will appear on all the tabs, and will allow you to filter the context of the ad. - To update the graph with the filters click the ‘Update Graph’ button. - To reset the filters to defaults, click the ‘Reset Filters’ button. - To save the filters to a temporary store, click the ‘Save Filters’ button. - To load the filters from the temporary store, click the ‘Load Filters’ button. 3. Screenshots To take a screenshot click the camera icon, the screenshot will be stored in your downloads. 4. FAQ What files do I need to have to load data into the program? You will need 3 files: an impression log, a click log and a server log. Why can I load from files or a folder? This allows you to select individual files giving you more control over the data or a folder to make loading data simpler and quicker for given known sets of data. The program won’t load my log files. Please ensure the log files are in the correct format and that you are loading all 3 files. What is the difference between page and visit bounces? A page bounce is used to detect when a user only visits a small number of pages on the website, whereas a visit bounce is where a user visits the website for a short time measured in seconds. How do I switch between page and visit bounces on the overview tab? Click the button in the overview value block labeled with pages or visits to switch between the two modes. What does this button do? Try hovering your mouse over it, most of our buttons have tooltips which will explain what it does. Where are my screenshots stored? Once a screenshot is taken it will be stored into your downloads folder in your home directory. My loading screen has frozen. We recommend you close the program and restart it if the frozen screen persists for longer than 1 minute. My program has frozen. Depending on the size of your dataset it may take longer to import data or to load and display different tabs. We recommend you let it run and finish processing the data. If you are using a larger data set you may want to avoid settings such as hourly time granularity.